Most bloggers or website owners are familiar with Search Engine Optimization or SEO, but a handful of ‘players’ in the Internet world still do not fully understand what the essence of SEO is and what is contained in it. according to experts who have long been in the field of digital agencies, SEO itself means increasing a vocabulary that is useful for gaining credibility for the content itself and must be based on relevance.
To better understand, let’s look at some of the terms contained in the following SEO:
ANCHOR TEXT
Anchor text is another word in the SEO world for a hyperlink, or it can also be called an anchor for a link. The anchor text itself leads to several other links that link to pages from your website or blog and is useful for increasing the ranking of your blog or website. For that, during its use, we must keep this anchor text naturally in each article.
TITLE TAGS
The title tag is a page title that appears in the browser tab in search results. In terms of SEO, title tags are very helpful in terms of identifying your blog or web page in search engines. So, it is advisable to create a unique and relevant title page for each page.
META DESCRIPTION
The description of the HTML meta tag is usually a description of each article on a blog or web page. Using meta descriptions that are relevant and match the title of the article will be very influential in increasing the clicks that appear when a search is carried out. This strategy is called on page SEO.
SERPs
Search Engine Result Page or abbreviated SERP is a ranking or ranking of a web and blog that is on the front page and front row of search engines (search engines). SERP aims to distinguish the various web pages contained on the search page
KEYWORD OR KEYWORDS
One of the most well-known terms from SEO is keywords or keywords. Keywords are several words that describe or refer to the service, brand or product to be introduced. Keywords function to help search and identify web pages that you have. So, remember to include relevant keywords in the title tag, title, and content. However, be cautious not to use an excessive amount of keywords as search engines may interpret it as spam or automated crawling.
INDEXING
Useful for collecting and storing data from all over the web, both old websites and new websites. The search engine will continuously conduct searches to find out whether there is an updated website or not and then enter it into the search engine’s database. For websites or blogs that are updated continuously, it will be easier to be indexed and displayed by search engines.
LINKS
According to several SEO experts and experienced in the field of digital agencies, there are two types of links in SEO discussions, namely internal links and external links. Internal links are links that are found on web pages or blogs. Meanwhile, external links are links that are connected to several other websites. Link your links in an organized manner to enhance the discoverability of your web page or blog on search engines.
REL = “AUTHOR”
This tag serves to connect the blog or web owner with his Google+ profile. Besides helping to increase the number of clicks on search engines. This way of promoting site ownership is also able to improve search results.
CANONICAL RAILS
is a link that is able to determine the priority of your various pages in search engines. Canonic links are able to determine and prioritize which pages of your website take precedence in search engines
REDIRECT
Useful for directing search engines to the URL address of a website or blog. The search engine will search for your active URL link.
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